Tag: marketing
Mindless ID scanning
March 4th, 2010, No Comments
A recent article on BoingBoing talks about a new policy for some grocery stores in PA where people buying alcohol have to have their ID scanned. The store uses a scanner that records all the information from the ID into a database. It is important to note that this is a store policy, and not a government policy. The store says that it is doing this for liability reasons, which may or may not be the whole truth; as the author points out, this is valuable marketing data.
